“Rope grown mussels from the Scottish Shellfish Marketing Group (SSMG) saw great reception from consumers during Sainsbury’s recent “Switch the Fish” campaign. During the initiative, the supermarket gave away free samples of less popular types of seafood to anyone who bought one of the “big five” eating varieties of cod, haddock, tuna, salmon and prawns. Scottish rope grown mussels was one of the alternative types of seafood selected for the free sample give-away.”
Ver artigo completo aqui.
Fonte: SeafoodSource.com – 8 de fevereiro de 2013